Defining Direction & Communicating Vision

Veronica Fall

Before returning to my entrepreneurial roots, I’ve been fortunate to have a career that has included senior marketing positions for a wide-range of companies including, international organizations and technology start-ups.

I was the Vice President of Marketing for Clickatell [Cape Town, South Africa] the world’s leading supplier of SMS/text messaging transmissions. Before Clickatell, I was part of the executive start-up team at CacheFlow [now called Blue Coat Systems] a company that manufactured Internet caching technology that accelerated the delivery of Web pages. Leading the company’s marketing expansion to over 12 worldwide offices, we went on to have a successful IPO – recorded at the time as one of the most profitable on record. Prior to CacheFlow, I was Director of Worldwide Marketing at Oracle. At Oracle, I orchestrated new product launches, advertising, public relations and external/internal company websites, leading marketing teams at HQ and seven international regions.

I’m a graduate of Saint Mary’s College with a B.S. in Business Administration and a graduate of the Advanced Management College at Stanford University.

Following my passion for wine, in 2002 I earned the designation ‘Sommelier’ from the Court of Master Sommeliers [London].

My two decades of experience comes into play when working with clients on the development of their business objectives and incorporate the full range of marketing communication channels.

Kirby Richards

Kirby Richards, a creative marketing expert, has held senior marketing positions in international firms for over a decade, specializing in product development, strategy and brand building.

Kirby started her career in sales and marketing working for a family-owned industrial valve manufacturing firm in 1995, where she managed and supported over twenty-five independent distributors in Latin America, Europe and Asia, as well as customers such as Nestle, Pfizer and Coca-Cola. In 2000, Kirby joined a $60 million Latin American online banking venture formed by McKinsey & Company and JP Morgan where she co-developed and built an online brand and website for business and consumer bank customers. In 2004, Kirby settled in Chicago to work for a newly-formed $2+ billion global relocation company, SIRVA, where she managed corporate and international channels for four U.S.-based moving services brands with approximately $500M in annual revenue. Additionally, she built and managed the first company-wide product development initiative. Kirby also serves in leadership and fundraising positions on local nonprofit boards in the Chicago area.

Kirby has a Bachelor of Arts in Art History from Wellesley College and an MBA from Georgetown University.

Kirby brings twenty years of marketing expertise to your project. She is an innovator, with international, multidiscipline project management skills, who delivers bottom-line results.

Junita Baleson

A seasoned leader with 15+ years sales, marketing and operational management skills developed across a wide-range of industry sectors including: technology, retail, fashion, manufacturing and mobile communication.

Junita is particularly adept at translating business strategy into tactical and operational plans. With a strong passion for customer service, she has an impressive track record of creating initiatives that improve customer acquisition and retention levels.

She has been successful at setting up and managing sales and delivery teams to achieve objectives from initial idea to implementation using well honed leadership skills. Junita is a graduate of the University of Stellenbosch Business School.


Tad Yosten

Tad began his career in advertising working for prominent New York City agencies supporting Global Fortune 500 Corporations with their marketing and promotion efforts.

Whether marketing ideas, products or services, he helps clients build brand awareness and equity by taking an integrated approach that incorporates the right marketing tools, touch-points, principles and practice to create campaigns that are effective and consistent across inbound and outbound marketing mediums.

He has worked in a marketing capacity at startups, small to medium-sized business, and for large enterprises — as well his own independent ventures.

Tad has an entrepreneurial mindset and a knack for identifying and creating opportunities – coupled with the discipline and drive to see them come to fruition.

Tad has a BFA, with a major in Advertising, from the Academy of Art University.